Nobody will disagree on the fact that Wilton may call itself the word leader of the cake decorating industry. This American brand has been part of the business for decades and that’s clearly noticeable in every move it makes. The wide assortment varies from baking pans tot cutters and cake decorating tools, from fondant to Candy Melts and colourings and from sprinkles to dusts. With Wilton you’ve got lots to choose from.
That’s also because the brand is up front when it comes to new product development. A huge team focuses daily on developing innovative products based on trends, seasons and new techniques. That results annually in a large new assortment and seasonal assortment others can only dream of. And all of these products aim to make professional techniques also feasible for end consumers without years of experience. That’s how Wilton realizes it’s goal “to inspire the joy of creativity in everyone, everywhere, every day.”
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