Delivery times may be longer than usual due to Covid-19 measures in our warehouse and delay at our couriers. For more information follow our Corona update!

About us

Welcome at CakeSupplies! Our family run business was founded by Inge Zaagsma and Danny Nijboer and coming from a sincere passion for cake decorating. CakeSupplies, part of NewCakes, is the European wholesale for professionals in the cake decorating business. Both the professional large scale consumer and the specialised retailer focusing on the home baking market belong to our customer base. Thanks to our state of the art logistics we are perfectly able to supply everybody from the (semi) professional cake decorator to large chains fast and directly from stock.

For many years already we have been ahead when it comes to online sales through our B2B platform, focusing highly on an easy ordering process. Our assortment consists of almost 5000 products from 30 brands, ensuring continuous innovation in trends and enabling us to offer the right basic assortment as well as a further specialised range of products for very specific cake decorating techniques. We represent well established names such as FunCakes, Wilton, Renshaw, PME & JEM, Callebaut, Rainbow Dust, FMM, House of Marie, Patisse, Silikomart, Scrapcooking, Smartflex, Sugarflair, LorAnn Oil and many other international brands. By this optimal availability of our assortment, we aspire to be European market leader. With excelling in assortment, service and logistics we want to be a reliable partner for all our relations. We invest in a close cooperation with our A brand suppliers in the areas of marketing, sales and product development.

We supply, with around 60 motivated employees, over 5.000 business accounts in approximately 28 countries throughout Europe. As an employer, we value a nice and safe workplace in which everyone’s talent can be developed. Our culture is dynamic and informal with space for own initiatives.

Danny Nijboer
Managing Director